U.S. Drinking Still at Record Low, Gallup Finds

Dear Client: While the narrative around alcohol seems to have improved from 2025 -- a year Jefferies’ analyst Kaumil Gajrawala recently dubbed “peak ‘anti-alcohol’” -- the latest Gallup poll has the potential to stir things up again. Gallup headlined this week that “Americans’ Drinking Remains at a Record Low” in releasing its latest annual Consumption Habits survey, finding once again that just 54% of U.S. adults say they drink alcohol.  Of course, we all know that the survey is just