White Claw Snagged Around a Three Share of Total Beer Over The Fourth

Dear Client: Last week, we delivered some data displaying how White Claw broke through on Independence Day this year [see BBD 07-10-2019]. Now we have more on the brand's holiday performance, straight from the source. Mike's president Phil Rosse sent BBD some stats from the two-week period ending July 7, that sized up seltzer, White Claw, and Mike's itself over the holiday in IRI's MULC and liquor channel. SELTZER GRABS 5.2 SHARE OF BEER OVER THE HOLIDAY. Starting with overall