MillerCoors Promises Distributors 2 Cents a Case to Combat CornGate

Dear Client: Today MillerCoors told distributors they'll pay 2 cents a case on every case of Coors Light and Miller Lite sold February 1 (retroactive) to March 31, to defray the cost of POS materials and brand building. This of course to rally their wholesaler base in the wake of Bud Light's recent ads denigrating their use of corn syrup. "We know that this has been an unplanned spend in your annual plans, and we want to help offset that