Beer Business Daily – beer industry news and numbers

Why Youngins are Drinking Less

Dear Client:By now, you've heard or seen the stats: younger adults are drinking less. But why?A recent report from Philly.com sought to uncover just that, and what they found out was "it's hard to find a common reason." STAY IN CONTROL; NOT MISSING OUT. One person interviewed for the report recently celebrated her 21st birthday, and had no desire to try her first sip of alcohol. In fact, she told the paper that she's "perfectly fine" with never taking a

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