Beer at the Half Year: Still Bev Alc’s Straggler

Dear Client:According to Nielsen and Nielsen CGA data, the 52 weeks ended June 17 still saw beer growing slower than wine and spirits, across all channels. Overall, across both channels, spirits have stayed the fastest growers, ahead of wine, with "beer trailing," per Nielsen update. Across all bev alc, premium offerings grew faster than lower priced items. BEER DOLLARS UP 1.7% IN THE OFF TRADE. In the off-premise, beer dollar growth was up 1.7% for the 52-week period, and volume