Good Boy Vodka Launching LYTE Play as Sales Pace Accelerates

Dear Client: Following yesterday’s story on Good Boy’s new Good Boy Tea line, chief strategy officer Laura Meyer gave BBD more color on the non-alc franchise’s route to market and who will lead that side of the business. But she also dropped some significant news for the "hard" side of the Good Boy house. Check it out:  GOOD BOY ADDS A VODKA + ADE LINE WITH LYTE. Good Boy is launching Good Boy Vodka LYTE, a sports drink-inspired vodka +