Mike’s Hard 2016 Depletions Up 10%, Helping Grow FMBs to 5 Share of Beer

Dear Client:Beer had a tough 2016. As we reported earlier this week, without imports, domestic beer volumes were down 0.8%.But you know who had a great year? Mike's Hard Lemonade Company. In fact, 2016 was the fourth straight year where the MHL Co. growth trend increased year over year.They're not a public company, but they shared some calendar year trends:DEPLETIONS, DOLLARS UP DOUBLE DIGITS. For the calendar year, MHL's U.S. business across all brands was up 10% in depletions, 11%