Spuds MacKenzie Returns to the Super Bowl

Dear Client:Anheuser-Busch is previewing the Super Bowl strategy for their biggest brand: Bud Light will debut a new Big Game spot re-introducing their famous dog from the 80s -- "the original party animal" -- Spuds MacKenzie. It's part of the brand's new campaign, "Famous Among Friends."The timing isn't random. It's actually the 30th anniversary of the bull terrier's first appearance, in Bud Light's Super Bowl XXI spot.The new 90-second spot, dubbed "Ghost Spuds," has a Scrooge sort of feel. In