Lots of Good News for MillerCoors Big Meeting

March 26, 2014Dear Client: "Miller Fortune is stoking lots of excitement," MillerCoors chief Tom Long opened yesterday's San Diego distributor convention. It brings "distributor growth, profits and sales," and "it blew away expectations," said Tom. In fact one leading c-store chain said it's highly incremental to their beer category and a half sharepoint already. Overall it's already sold over a million cases; gained 40 basis points dollar share in Nielsen; snagged $6 million dollars in distributor gross profits; and garnered