Dog Days Taking a Bite Out of Beer? Dollars Drop 5% in Latest Week of Scans

Dear Client: It has quite literally been a rough run through the dog days of summer for beer.  As you may know, the traditional “dog days” span the 40 days from July 3 through August 11, and are generally associated with the hottest, most humid stretch of summer. And turns out, that window lines up almost perfectly with beer’s ongoing slide in Circana scans. Indeed, beer dollars were down 0.8% in the holiday week ending July 5, and have only