Banquet’s Growth Spurs Denim Deal with Wrangler

Dear Client:  It’s hard to deny that Coors Banquet is just about the best thing going for Molson Coors – and a bright spot for the industry at large. The brand has seen 16 consecutive quarters of growth, with volume “up in all 50 states in 2024/the first half of 2025,” per company.  It’s one of the fastest-growing top 15 beer brands, and was a top 5 volume share growth brand, the company reported last quarter (Q2) [see BBD 08-5-2025].