A-B Throws Weight With Wholesaler Network, After Success in The First Half

Dear Client:  It is said that every 20 years or so, generational change and short memories cause blunders to be repeated. More on that later.  It's true that A-B, in the two-plus years after the Bud Light-Mulvaney fiasco, has recovered pretty nicely in a tough U.S. beer environment on the back of Mich Ultra, Busch Light/Apple, as well as Cutwater and Nutrl in the RTD space. Many would say wholesalers played a critical role repositioning brands including Mich Ultra and