How Bonterra is Bucking the Wine Slump

Dear Client: Despite the overall downward trend of the wine category, Bonterra Organic Estates and its Chilean parent company Viña Concha y Toro (VCyT) have managed to buck those overall trends– with its US business posting double-digit sales and volume growth for its full fiscal year 2024. To get more insight into what's going right for Bonterra and Concha y Toro in such a sideways environment, your editor got a hold of Bonterra's svp, marketing Rachel Newman for an email