Busch Growth Soaring Off Bapple Effect

Dear Client: On Anheuser-Busch InBev’s first quarter earnings call earlier this month, chief Michel Doukeris said to keep an eye on the limited return of Busch Light Apple this summer, “because it’s gonna be big.” Just ask the Dallas Observer or the Idaho Press. This “Bapple” effect has been driving Busch growth for the past few weeks and really showing up “big”* in the latest week of Circana scans to May 11. In another week where growth among the top