The Year’s First Full Week of Scans Aren’t Pretty, But Don’t Panic

Dear Client: Perhaps it was the holiday timing, L.A. wildfires, winter storms, the date of last year’s National Championship game, or a culmination of all those things and more – because the latest cut of Circana scans for the week ending January 12, the first full week of 2025 scans, are bleak. All three bev alc categories posted sizable declines in the week – with beer dollars down 7.4%, spirits dollars down 6.6% and wine down 10.4% -- resulting in