The Sazerac Company is acquiring 19 brands from Diageo for $550 million. The brands include:Seagram's V.O. Seagram's 83, Seagram's Five Star, Myers's, Romana Sambuca, Yukon Jack, Booth's, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands. The disposal of the brands comes at a time when Diageo is putting greater focus on its fast growing premium and above brands in the US. The companies have agreed to long-term supply contracts for
