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What We Know About Cannabis Consumers

We've already reported that the legal market for cannabis in the US is predicted to be worth as much as $24 billion by 2021, but there's still plenty of questions around the industry."Even people who live in legal markets have no idea what this industry is about," said Jessica Lukas, vp of consumer insights for BDS Analytics at the recent Wine & Weed Symposium, adding that people don't know different strains, or species or classes of cannabis. WHO ARE CANNABIS

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