The Time for “MeToo Brands” is Running Out

As the popularity of e-commerce continues to grow, the retail channel is going through a period of massive disruption. As a result, big retailers, both on and off-premise, are future proofing themselves by strengthening their own brands in a variety of ways. This has been a big topic in WSD this year, and today, we've compiled some of the newest retailer moves, and the motivations behind them.HITTING BACK AT E-COMMERCE. "E-commerce is not (just) a new channel. It changes how