The Subtle Art of Suggestion at the Bar

Earlier this week we shared a story from a Tales of the Cocktail panel on the balance of power between brands and bartenders [see WSD 08-06-2017]. Today, we'll cover the second part of the conversation that explores the different ways information is disseminated.HOW DO YOU DETERMINE RECOMMENDATIONS? As has been well documented, the popularity of word-of-mouth brand building is catching up to if not surpassing traditional advertising channels. For the alcohol category, bartender recommendations can play a big role in