Mauricio Vergara on why Dining Out is the New Clubbing

Yesterday we shared the first part of a conversation with Bacardi USA's svp of commercial Mauricio Vergara [see WSD 07-10-2017]. Today, we'll continue where we left off as he discusses the plans and evolution of its core brands.Wine & Spirits Daily: You mentioned continued growth for the Bacardi brand is a priority this year. Tell me about what's in store for the brand.Mauricio Vergara: Bacardi's all about making sure that we reestablish what rum really means. I think one of