Who Will Dominate Virtual Shelf Space?

Last week we released the second installment of our series on e-commerce trends looking at what consumers have come to expect from e-commerce and who's buying online [see WSD 06-22-2017]. Your editors dug a little deeper into analyst notes to find out who's winning "virtual shelf space."BIG BRANDS ON TOP. In an analysis of how "virtual shelf space" is allocated, RBC Capital found that big CPG brands dominated the market place. Within Laundry Detergent, P&G owned a 60% share, followed