B-F Plans to Shakeup Rye Category in US

As momentum picked up in the second half, Brown-Forman's US organic sales growth was up 4% (versus -3% reported) for the fiscal year ended April 30. B-F chief Paul Varga describes the year as "uniquely challenging" because during fiscal 2017 the company: 1) sold Southern Comfort and Tuaca; 2) acquired the BenRiach brands; and 3) came up against the huge launch of Jack Daniel's Tennessee Fire in F2016.However, B-F's priority brands did continue to grow--Woodford Reserve, Old Forester, Herradura and