Who’s Buying Bev Alc Online?

Nearly 70% of US consumers are regular buyers of beverage alcohol, and about 12% of them made their alcohol purchases online in the past six months, according Nielsen's Harris Poll. Wine had the highest percentage of online purchases at 42%, then spirits (35%) and beer (29%).WHO'S BUYING ONLINE? The typical online alcohol buyer is higher-earning, younger (average age of 39), male (77%) and employed full time (71%). Most of the online purchases were made from customers in the Northeast (31%)