Gruppo Campari announced it has acquired Bulldog London Dry Gin for $58.4 million. The purchase price includes working capital and assumed liabilities plus a possible earn-out depending on incremental sales volumes and agreed upon volume targets. This acquisition allows Campari to "fully exploit the brand's growth potential going forward by taking full control of the marketing strategy as well as the brand building initiatives," per a release. "We are very pleased to initiate the acquisition of Bulldog Gin which we
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE