Did a Brewery Find the Solution for Wholesaler SKU Overload?

We generally stick to covering the two alcohol categories that our name demands, but every now and then we run across a business practice outside wine and spirits that's so interesting we ignore the rule book. Such is the case of Smuttynose Brewing Company's new e-store called the Beer Vault.Launched in March, the Smuttynose Beer Vault is an online portal that presents the brewery's real-time inventory of its "rare and specialty" beers. The vault allows retailers or wholesaler reps to