Court Dismisses Stag Trademark Case

Treasury Wine Estates (TWE) has scored a win in the trademark infringement suit against Ste. Michelle Wine Estates (SMWE) over the use of the word "Stag." Yesterday US District Judge Richard Seeborg granted TWE's motion to dismiss, with leave to amend.BACKGROUND. SMWE filed suit against TWE in the US District Court of Northern California alleging false designation of origin, unfair competition, and false advertising among other things [see WSD 08-29-2016]. The issue for SMWE is that a proposed new TWE