Quality. Price. Simplicity. Why they Make a Winning Combo

Yesterday we heard from BW166's Jon Moramarco, who said the vodka category is starting to looking healthy again [see WSD 09-15-2016]. Subsequently, RBC Capital sent us a note on the godfather of the modern vodka category: Tito's Handmade Vodka. RBC looks at how Tito's has achieved 85% CAGR (compound aggregate growth rate) despite the challenging economic environment for vodka, and took its place as the third largest vodka manufacturer in the US.The RBC/Nielsen chart shows, among other things, that Tito's