Number of $20+ Wine Entrants Surpasses 20%

As we dug through our recent Nielsen data, noticing once again that price/mix continues to rise, your editors wondered if wine companies are capitalizing on the popularity of the high-end segment by increasing prices. We pinged Danny Brager, Nielsen's wine & spirit guru, to answer the question.PRICE/MIX INCREASES DRIVEN BY CONSUMER TRADE UP. The results? Nielsen data through July indicates the price/mix growth is "very much" a function of consumers trading up, not actual price increases, according to Danny. Wines