Summer Trends: Where and What Consumers are Drinking

It's officially summer, which means it's time for Americans to indulge in one of their favorite pastimes: day drinking outdoors. A whopping 90% of regular drinkers (who, of course, plan to drink this summer) say they will be drinking outdoors, according to a newly released study from Nielsen and Harris Polls. Continue reading to see where consumers will be drinking and which trends are hot.CHARACTERISTICS CONSUMERS ARE LOOKING FOR. It's no surprise with the rising temperatures that 65% of all