H1 Performances: Tequila and Whiskey Sales Soar, Vodka Healthy Again

We've already covered the new product trends so far this year [see WSD 09-15-2015], and today, we'll take a look at how existing spirits and categories performed, according to IRI's mid-year review through July 5.One of the key highlights from the mid-year report is that spirits dollar growth continues to be driven by super premium (up 4.4%) and ultra premium products (up 7.7%). Anything premium and below declined in the first half of 2015. However, that trend doesn't necessarily hold