Building a Brand with $70,000

Over the last few decades, Campari America, the sixth largest spirits company in the world, has gained a reputation for buying good products and taking them to new heights with successful rebranding efforts. Today, the company has a distinct reputation for being fun loving, forward-thinking company with a heavy mixology influence. During the annual Wine & Spirits Daily Summit, Umberto Luchini, Campari America's vp of marketing, gave an in-depth look at their process for building and rebranding two brands in