Bacardi NA’s Juan Rovira Steps Down as CMO

Five months after the announcement that Bacardi North America chief Robert Furniss-Roe and Bacardi USA national sales director Derek Hopkins would be moving on from the company [see WSD 08-19-2014 ], WSD has learned that Bacardi NA svp, cmo Juan Rovira is leaving his role as well. Bacardi has confirmed the news, adding that "the timing and possibility of alternative roles is still under review." Juan joined BUSA in 2010 to lead marketing for the US market and earlier this