What Happened to Vodka?

Vodka is the largest spirits category and has grown faster than the overall category for almost a decade. That is, until the category growth slowed dramatically in the US beginning in 2013, per a new report from Bernstein Research. SO WHAT HAPPENED TO VODKA? (1) Bernstein says the US spirits volume growth slowed in general to a normalized growth rate of 2%-3% due to the "squeeze on middle income America" in 2013, writes analyst Trevor Stirling. Then whiskey started to