Hahn on the Road to Reinventing Itself

Hahn Family Wines built its name selling value wine brands, but post recession the company is developing a new identity by focusing on its premium offerings, playing up its heritage in the Santa Lucia Highlands and investing in innovation. Coinciding with the strategic shift is the ascendancy of founder Nicky Hahn's son Philip Hahn. When Philip left his job on Wall Street seven years ago to move to the Santa Lucia Highlands he saw "a tremendous amount of potential" for