New Rules Emerge in Beverage Alcohol

The $200 billion alcoholic beverage category has proven to be a different animal since the recession ended. Neither consumers nor the categories themselves are tethered to the old way of doing things. As such, Danny Brager, Nielsen's svp of beverage alcohol practice, shared some of the new rules they've seen emerge in beverage alcohol at the recent Wine & Spirits Daily Summit. WINE AND SPIRITS PREFERABLE TO BEER: Beer has long been the dominant category in alcohol beverage, but in