Maker’s Mark Expanding to Meet Demand

Dear Client,For the last 30 years Maker's Mark has been growing at a steady clip, and due in part to the bourbon renaissance in recent years the brand has taken off, up 16% in 2013, per IRI data. This has left Maker's Mark in a tricky position as their supplies have not been able to keep up with demand. Recall, around this time last year, Beam thought the way to deal with a supply shortage of its ever-growing Maker's Mark