Jack Daniel’s Boarding the Cinnamon Bandwagon

Dear Client:Thanks to the ample success of Sazerac's Fireball Cinnamon Whisky, cinnamon flavored spirits are coming out of the woodwork. Retailer shelves are filled with the likes of Hood River's Sinfire Cinnamon Whisky, Diageo-owned Bailey's Vanilla Cinnamon, Proximo Spirits' Jose Cuervo Cinge, Heaven Hill's Cinerator Whiskey, Constellation Brands' Black Velvet Cinnamon Rush, Beam's Cruzan Velvet Cinn and many others. Not to be out done, Brown-Forman has registered a label for a new product called Jack Daniel's Tennessee Fire - a