Trinchero Enters Rum Category

You may recall Trinchero Family Estates, a leading wine company with brands such a Menage a Trois and Sutter Home, entered the spirits business in July 2012 when it purchased Cruz tequila (see WSD 07-24-2012). Today the company has announced the launch of its third spirit brand, Sugar Island rum. Sugar Island comes in two flavors, Spiced and Coconut, and is the first new spirits product Trinchero will attempt to build from the ground up. The suggested retail price for