Southern Comfort Keeps a Good Thing Going

Dear Client: Southern Comfort's newest chapter of the "Whatever's Comfortable" campaign hits the airwaves today. The new TV spot is titled "Shampoo." Though it features a different character, it is largely in the same style as the brand's popular TV ad featuring the speedo-clad, beach-walking, SoCo-drinking man. The new campaign also includes digital activation, outdoor placements as well as on and off-premise account activation. This campaign is particularly significant because it is often credited with pulling Southern Comfort out of