Beer Business Daily – beer industry news and numbers

Ciroc Adding an Amaretto?

Dear Client: Yesterday artist and entrepreneur Sean "P. Diddy" Combs let the cat out of the bag that Ciroc would soon be introducing an Amaretto flavor. P. Diddy was visiting the Pennsylvania Liquor Control Board members in order to discuss the brand and new flavors when local media picked up on the news. As in many other places, Ciroc is a strong seller in Pennsylvania. PLCB spokeswoman Stacy Kriedman says in the past 52 weeks they have sold 58,000 cases.

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