Diageo Solid in 2008

Diageo presented a solid fiscal year in 2008 where growth was led by North American and International markets. However, 2009 could bring heightened concerns on the economy and rising raw material costs. Improving price/mix continues to be the company’s main focus by stressing value over volume. Diageo continued its strategy of focusing on the premium and super-premium brands in North America. As a result, the company saw strong performance in those brands which continued to drive growth in fiscal 2008,