Sazerac Takes Stake in Celeb-Backed RTD Brand SipMargs

Dear Client:  Sazerac announced today that it will acquire an equity interest in ready-to-drink margarita brand SipMargs. The brand has also entered an exclusive distribution agreement with the spirits giant.  Through the partnership, Sazerac "will contribute its brand building and go-to-market capabilities to help build SipMargs to a national brand," per release. SipMargs first debuted in 2021 with a lineup of low-calorie sparkling RTD margaritas made with blanco tequila. Flavor offerings include Classic, Mango, Coconut, Mezcal and Spicy. Each can