Your Way-Too-Early Read on Bud Light Seltzer

Dear Client: Bud Light Seltzer has only been out in market for a week now, but distributors are already describing the launch to BBD as “incredible,” “exceptional,” and as one colorfully put it, “f***ing killing it.” Indeed, we’ve already heard of some distributors selling tens of thousands of cases in the first few days. In fact, the intro is off to such a hot start, that rumblings of product shortages are already starting to surface. PRODUCT SHORTAGES ALREADY? Yes, two