A-B Hits the Gas on Cutwater With New Campaign

Dear Client: No bev alc brand generated more incremental off-premise dollars than Cutwater heading into peak selling season, and now Anheuser-Busch is looking to further fuel that momentum with what it calls its "biggest effort yet." The supplier communicated to wholesalers this week that it is launching a new campaign for the brand, dubbed "The Longest Island," which will star actress Parker Posey, fresh off her memorable performance in last year's season of "The White Lotus."  Centered on Cutwater's 13%