The Wine Industry by the Numbers, From Production to Consumer

Dear Client:   Your editor was in Napa this week to sit in on the Wine Industry Financial Symposium, hosted by WineBusiness Monthly in partnership with CalCPA.  While there was lots of fruitful ground covered, today we'll kick off our coverage with some data. This year's conference hosted a  "State of the Industry" talk, touching on topics like the bulk market, consumer-level trends and some insights behind what makes a high-performing DTC program versus an average one.  ONE-THIRD OF BULK WINE