DO DRINKERS KNOW SOMETHING EVERYONE ELSE DOESN’T?

As is often discussed and widely reported, wine is growing more and more popular in the U.S. especially with younger, but legal, generations. Millennials are toting wine to parties more frequently than older adults since many of them grew up with wine-drinking, baby boomer parents, making them more willing to sample different varietals and foreign brands. According to the Wine Institute, wine consumers are “open to new experiences; follow their own path in life; are information-savvy and confident; desire intangibles,