Rabobank: Suppliers Need to be the “Best Athlete” Amidst Wholesale Shuffle

Dear Client:  Rabobank analyst Bourcard Nesin published a report this week breaking down some of the key dynamics at play in the midst of the middle tier upheaval. In his exploration of the rapidly-changing space, he parses out some advice for suppliers looking to regain their footing in this new wholesale landscape. BREAKING DOWN THE LANDSCAPE. For the decades leading up to this moment, the gold standard for wine and spirits suppliers seeking distribution was securing a national agreement with