Part II: Breakthru CEO on Staying Ahead of Shifting Market Dynamics

Dear Client:  Yesterday we published the first part of our interview with Breakthru Beverage Group ceo Tom Bene, discussing recent market expansion and what's driving current category trends [see WSD 06-16-2026]. Today we'll pick up where we left off.  ON GETTING INTO HEMP/THC BEVS. As briefly mentioned yesterday, Breakthru recently took its first steps into the hemp-derived THC category, taking a "test-and-learn" approach starting with a phased rollout in Minnesota and focusing on beverages [see WSD 03-18-2026].  "We've actually been