What’s Next For Bud Light Next?

Dear Client: Remember Bud Light Next, A-B's giant new zero-carb, 80-calorie launch targeting Gen Z? (Surely you remember the Super Bowl commercial.)  At the prompting of some wholesalers, we set out to take stock of the company's biggest launch in years. Recall, the zero-carb technology was 10 years in the making.  Many distributors told BBD that sales trends have fallen below expectations -- sometimes drastically so.  Still others are "ho hum" on the brand, or holding out hope that consumers