Only ‘Beyond Beer’ Outpaced Memorial Day’s Crazy Comps

Dear Client: Last week, we reported Fintech and NBWA on- and off-premise data showing that seltzer didn't quite break the 10 share mark for this year's Memorial Day holiday. That may be. But recent Nielsen data shows that, at least in the off-premise, seltzer snagged almost 12 dollar share (11.7% to be exact) of beer for the Memorial Day holiday, covering the 2 weeks ending June 5, 2021. (That's compared to the prior holiday, when it barely snagged 10 share.)